Creative Direction for HP's "Now You Can" campaign. Elements included viral video, tree frog game, magazine and online ads. The campaign was a finalist in the 2009 Ad Tech Awards for best B2B campaign.
HP Personal Computer brand elements (the type and logo) provided by Goodby Silverstein Agency.
(2009)
Creative Direction for HP's Dreamcolor monitor advertorials, rich media and animated advertising.
Projects included a cover for SIGGRAPH, as well as advertorial designs. The campaign ran in industry periodicals and on their sites including Milimeter and Wired Magazines.
(2008)
Art Direction / design and copywriting for the MyPoints promotional campaign as series of promotional welcome emails highlighting program benefits. Increased subscriber participation by over 30% after the campaign was put into place. Shown here a couple of examples from the series.
