Cynthia Decker
home online ads user interface web design campaigns broadcast print identity
 

LeapFrog's Leapschool "find a friend" campaign to introduce LeapSchool was geared both toward email acquisition and for discerning audience interest in a variety of topics. Other LeapSchool projects included an instant win sweepstakes game (client side AD with Eprize.)

View project source >

(2011)

 

Agency side Creative Direction for HP's awareness building campaign named by HP as "Now you Can" shown here the rich media banner ads.

For the "Viiral" part of the campaign sample videos were supplied to give inspiration to all those aspiring video producers / photographers / animators who wanted to enter their own videos to win the contest.

View project source >

(2009)

 

Art Direction and Illustration for LeapFrog's top character Scout. In this viral campaign users searched key areas of the LeapFrog site to collect "Pumpkins" and win a prize.

(2011)